Anything Skool • One Stop School Shop
Anything Skool was a brand new concept in Indian market targeting Indian students- a one of its kind retail shop. Anything Skool has 2 sub brands, kri8 (a stationary brand) and energy (a sports brand). The project required lot of marketing research and creative strategies. From naming of the brand to the entire branding was part of the project. The brand and its merchandise range gained popularity due the universal appeal to students and parents alike.